A stat that has become extremely important in email marketing is sending at a specific time. Each campaign and each segment has an optimal time to send to garner the best open rate, click rate, and revenue.
In April 2021, our team decided to test and discover what send times garnered the best results for SocialCBD. For 21 days, each campaign, blog, marketing, and sale were sent utilizing the Smart Send feature within Klaviyo. At the end of the 21 day test time, all the results were analyzed to determine when the best send times were for each individual campaign. From there each email was sent to a segmented audience at a very specific time.
Through this test using Klaviyo’s Smart Send feature, we were able to achieve the highest revenue on a sale campaign to date.
➤ Sale Campaign Revenue (Compared to Previous): 33% increase