Macadons is a brick-and-mortar bakery that focuses on Asian-inspired flavors macarons and is on a mission to create memorable experiences around their macarons and over sweets that will leave everyone talking for years to come.
Custom Design
Creative Copywriting
Email Marketing
Macadons approached us wanting to increase their online store revenue. They wanted to take their brick-and-mortar store online.
They had been building their email list for the last five years but didn’t know where to begin in terms of using it to generate leads, increase customer retention, and build relationships with their email list.
After taking a look at their business and goals, we planned a few different strategies for utilizing their email list.
First, we knew we had to segment their list so that they could send more targeted communications. We segmented their list into a number of different categories based on the customer’s journey. This included separate lists for leads, prospects, customers, and lapsed customers. By taking this approach, we were able to increase both open rates and click-through rates, ultimately leading to more sales.
Second, after segmenting the list appropriately we implemented a lead nurturing program. A lead nurturing program is a great way to turn subscribers into customers. We provided relevant and targeted content to each segmented list, in order to build trust and relationships with their subscribers. Content such as helpful tips or advice on different ways to serve macarons, educational content, reviews, and regular updates on the company.
Third, in order to hit Macadons goal of having an increase in customer retention. Our strategy included sending weekly campaigns with updates on new products, exclusive tiered offers for different groups of customers based on their spending history, and personal content from the owner.
We were able to provide Macadons with an additional 23% increase in their overall online store revenue in 2021 with our email marketing strategy. This was campaigns only without any automation. Email automation was not something they were interested in at the time.
