Email Marketing Proposal - Prestigify
Prestigify | September 29, 2021
Proposal prepared for: Jessa & Keaton | Prestigify
Proposal prepared by: Uyen
Hey there Jessa & Keaton,
An email marketing campaign is a great way to directly reach your customers, and elegantly written content can do more than keep potential customers informed about what your organization is up to— it can lead to valuable conversions. To ensure that you’re grabbing your customers’ attention and reaching as many people as possible, you need expert advice in setting up your email marketing campaign. At Jula Creative, we’re committed to helping you maximize the potential of your campaign by creating and managing email campaigns and drip programs including messaging calendar, production, testing/optimization, audience selection, and analysis/key insights.
You’ve already made the smart decision to pursue a new email marketing partner, so we want to make sure your expectations are met and you’re satisfied with the end result. Here we begin laying out the process to eliminate any surprises down the road. We’ll help you by:
- Strategy Sessions
- Research & Planning
- Design & Copy Creation
- Campaign creation & management
- Automation creation & management
- Segmentation & list management
- Tracking and Reporting
Step 1: One of the first things Jula Creative will do is analyze your current email database, segmentation & your demographic data to understand the behavior of your audience and your email campaigns to creatively create hyper-personalized emails.
Step 2: We want to make sure your best work is finding your customers’ inboxes, and we also want to keep giving those customers information that is valuable to them so they remain customers — and possibly even help recruit others. This means understanding your business as well as you do.
Step 3: Now that we know who your email subscribers are, what makes your company unique, and what you want to communicate with your customers, we are ready to craft email marketing material. While we take complete control of crafting your messages, nothing is dispatched until you’re satisfied with the content.
There are several things to keep in mind when creating email marketing content. We have found the most effective way to communicate through this medium is by following a simple set of standards:
Valuable & Memorable
Your customers are the most important people you deal with on a daily basis, so make sure they know you care. If you’ve got something new to show the world, do it first through your email subscribers. Jula Creative shines in this light, as our writers & designers produce clear and concise copy & design, giving readers just what they need to take the next step and follow links in your emails.
We help businesses get the most out of their email automation with our personalized email flow and automatic workflows, which are set up for you by one of our experts to automate your marketing efforts from start to finish. Automation from welcome series, abandon cart, browse abandonment, even happy birthday emails!
We’ll use advanced segmentation strategies to customize emails for each recipient. Creating targeted campaigns that take advantage of informed data points, like what site visitors have been doing on your website or previous purchase habits – all in an effort to make the user experience as personalized and relevant as possible!
We want to make sure that you meet your goals and are getting your money’s worth. Therefore, we will help you to track and measure open rates, click-through rates, conversion rates, bounce rates, and many more so you know how effectively your campaign has performed. In addition, we will look into more granular data like top subscribers who have the highest open and click-through rates so each of your lists can be further segmented and refined. Most importantly, we will also match your email metrics with analytics from your website, for example, conversions at the checkout cart, so you will have a complete view of the ROI for your email marketing efforts.
View our email design & copy: click here
Send A Cake case study: click here
Rockledge Designs case study: click here
Lead Gen Emails
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Strategy
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Creative copywriting & design
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5-6 unique & custom emails
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Lead gen automated flow set up
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Conversion tracking
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Monthly reporting & account management
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Additional Emails: $350 / emails
Weekly Newsletter
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Strategy
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Creative copywriting & design
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4 unique & custom campaign monthly
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List maintenance & clean up
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Conversion tracking
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Monthly reporting & account management
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Additional Campaigns: $350 / campaign
Automated Emails
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Strategy
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Creative copywriting & design
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1 automation set up (3-4 emails)
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Conversion tracking
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Monthly reporting & account management
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Additional Emails: $350 / emails