Jula Creative came along and knew it was just the task for us. In order to grow Rockledge Designs email strategy and create a consistent email revenue flow, we worked to create an email program that engages with subscribers on a regular cadence through segmentation, and consistent and timely campaigns.
We focus our strategy on segmentation of their database and dove into their customer’s attributes in order to create hyper-personalized emails. With that in mind, we customized our email campaign based on differentiating engagement behaviors and created custom segments for each demographic group so they could receive personalized messages tailored just right to capture the customer’s attention. In just a month of sending consistent and personalized emails, they saw an increase in 30% revenue from their email campaigns.