CASE STUDY: ROCKLEDGE DESIGNS

Rockledge Designs is a women’s boutique in north Alabama that is the definition of “one-of-a-kind.” They are a women’s own business that strive to provide quality, ultra-soft, and lightweight tees that you would want to wear every single day. Their mission is to provide endless comfort and effortless style that is uniquely perfect for you!

     Custom Design
     Creative Copywriting
     Email Marketing
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▶ AT A GLANCE

What They Needed

Rockledge Designs had most of their email automation set up, but they were struggling to send consistent emails every month. They wanted to consistently stay top of mind with their subscribers but they were lacking the man power to maintain their email marketing. They needed a partner who they could trust to offload their email marketing.

▶ UNDERSTANDING THE BRAND

How Jula Creative Helped

Jula Creative came along and knew it was just the task for us. In order to grow Rockledge Designs email strategy and create a consistent email revenue flow, we worked to create an email program that engages with subscribers on a regular cadence through segmentation, and consistent and timely campaigns.

We focus our strategy on segmentation of their database and dove into their customer’s attributes in order to create hyper-personalized emails. With that in mind, we customized our email campaign based on differentiating engagement behaviors and created custom segments for each demographic group so they could receive personalized messages tailored just right to capture the customer’s attention. In just a month of sending consistent and personalized emails, they saw an increase in 30% revenue from their email campaigns.

Unlock the Power of Email Marketing for Your Brand

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