When we started working with Send A Cake, we made sure they were set up with the highest revenue-generating automation, segmenting their email database, and using smart send to send their emails at a time when their audience is receptive.
We set up Send A Cake’s automation to ensure they’re generating revenue in the background while we rev up their campaign strategy. In addition to our Welcome Series, automation emails included Post-Purchase and Browse Abandoned, both of which showed tremendous success in terms of generating revenue.
On their email marketing campaigns front, we developed a strategy with the goal of maximizing lead capture. To nurture, convert, and retain leads, we implemented a consistent monthly campaign cadence. We also used targeted and engaged audience segments that triggered emails to convert first-time purchasers and retain past purchasers.
To increase customer loyalty and retention, we worked to ensure all data points were taken into account to ensure our emails were providing a positive user experience. We also capitalized on the paid traffic coming to Send A Cake’s site by adding SMS marketing into our retention strategy, which has led to a significant lift in overall performance.